Today I want to take you on a trip to Ambiente 2016. I’ve been wanting to visit this exhibition since I first heard about it a few years ago. And a few weeks ago, it finally worked out!
There is something about trade shows that I’ve always liked. And now imagine a huge one packed with countless products that you could immediately fall in love with. It would have impressed me already before my blogging years. Imagine now. As the Frankfurt exhibition representative said, during the opening of the Bloggerlounge Trendscout Tour: “In order to see all the brands and products, you will have to travel either the world, or simply visit the Ambiente.” He couldn’t have described it better. It’s the biggest consumer goods exhibition worldwide. And despite the shuttle busses that were available outside to take us from hall to hall, I had to rely even more on my comfy shoes to make it to the end of the day..alive.
The event I took part at was organized by Claudia from Selezione and Tobias from Der Kuchenbaecker, who did an outstanding job in setting up the Bloggerlounge Trendscout Tour for all of us! We started off in the lounge that was reserved for all the participating bloggers, with drinks, snacks and an introduction. Shortly after we took off in groups to go explore the trend products of the participating exhibitors and brands. My tour buddy was the super fun and likeable Claudia from Miss Gliss, who’s sense of orientation was much better than mine and therefore came extremely handy ;)
The distances were so big that it was impossible to visit every single exhibitor that we had on our list. We started off checking out the selection of baking dishes at Römertopf including their cute cress hedgehog. Shortly after it was already time for the cooking class at Fissler that Claudia had signed up for. As much as I’d have loved to participate, I was way too tempted to walk around in the meantime and glance at the other booths. So while they were busy cooking, I got busy testing the extremely sharp Japanese knives at kochmesser.de. The pattern on the knife blades looked so beautiful that it felt almost a shame using them. The young girl at Silikomart was excited to show us their large range of baking items. Especially the trend product caught our attention: a flexible baking mold that turns into different shapes!
Microplane‘s graters were already familiar to me, but I was curious to stop by and see what trend products, new arrivals and colors they were exhibiting. At Ib Laursen I instantly felt like a kid in a candy store. So many wonderful country-style kitchen and decoration items in one spot. It got me! When can I move in? Sad and so thankful at the same time that I could not buy anything.
The day went by so fast! Right before heading back to our lounge where we were supposed to meet everyone at 5pm, we got a chance to squeeze in a quick stop at the Swedish company Ekelund. Just enough time to have a chat and discover a few details about their colorful tablecloths, kitchen towels and napkins. Unfortunately there was no time left to have a chat with the Swedish celebrity chef Tina Nordström who was there to introduce her new cooking book and designs.
Tired and packed with lots of impressions we made it back to the lounge where the organizers were already waiting for us. It was the time to rest our feet, have a chat with the other bloggers and to have a toast all together. The only challenge we had not faced yet at that point was, how to carry all those goodies home ;)
By the time I got home I was already debating whether I should go back the very next day. I was very tempted to stay at home and enjoy my Sunday relaxing. But at the same time there were still so many exhibitors that I wanted to go see, that I immediately forgot about my aching feet and exhaustion.
So, day two, here I come!
I started off at Villeroy & Boch where the press representative took me around on a really interesting tour. I was quite surprised to see so many plates, bowls and much more inspired by Mediterranean dishes. Actually Italian, to be more precise. Like the small ceramic plates that come with a wood cutting board which makes it easier to cut the pizza and serve it right away in four portions. The next stop took me to Kahla where I had the pleasure to be taken around by the designer that I had previously met at the Food Blog Award in Berlin. It felt like going on a little excursion through all four seasons. From the cups that remind you of a hot drink on a cold winter day, to the light pastel colors decorating the plate collection of the trend product. Räder was also one of those companies who make all these cute kitchen and home decorating products that just look so cozy.
Needless to say that that day as well went by too fast. After stopping by a few more companies that I had on my personal list I called it a day, and went home on a well-deserved relaxing evening.
Once again, a special thank you to Claudia, Tobias and the organizer’s team members, as well as to the participating exhibitors who took their time for us!
Already looking forward to the next edition! And if you get a chance to go next year, I can highly recommend signing up for it!